Two Easy Ways To Promote Yourself

by Justin Zink

Promoting yourself and your artwork is key to the success of selling your art. Without doing so, nobody will ever hear of you.

The first step in promoting yourself is to have your own web site URL. It is just like having your own virtual store front or phone number.

If you are a member of Eye of the Art you already have your own URL.

So what do you do with it? How do you promote yourself and make sales?

Email Tracking

Every chance you get, you should try to collect emails of potential and recurring clients. For instance, on our web site people can contact you if they are interested in your work. When they do, you capture their email. While displaying your work at an art show, in a gallery, trade show, street fair, etc. always make sure you have a sign in sheet that captures people's emails.

Once collected, make sure you put these emails in an excel spreadsheet, in a email address book, etc. In time you will have several hundred emails of people interested in your work.

Send updates when you complete a new piece, series, or have an upcoming show, add work to your site, sell work, etc. Send a link to your web page so people can instantly check out your new work. In time, you will have a large list of potential buyers interested in what you have to offer.

Directory Listings

All major search engines offer free directory listings to non-commercial ventures. By adding your web site to these free listings you increase your web presence. People can find you more easily and run across you and your artwork when they are browsing the web.

Here is a list of some of the more popular places you can visit:

Most other search engines have a similar offering. Although this sounds easy; it takes time. If you make a point to add your site to one search directory a day, add 10 emails a week, etc. eventually you will have a lot of exposure and increased sales.

There are many approaches you can take to self-promoting your work, the most successful artists promote themselves heavily. Its in your hands and you've already taken a great step towards success by becoming a member of Eye of the Art, now take the next step.